From: Social Pros Podcast aired, Aug. 31 2017
What I learned from this episode.
Fun facts about Krispy Kream mentioned in this episode: Krispy Kream turned 80 years old in 2017, it first opened on July 13, 1937 in North Carolina. As of 2017 Krispy Kream has 1000 + locations world wide, in 31 countries, 300 locations in the US and 20,000+ fans per shop just in the US. These stats were super impressive for me, not just because of the numbers but the longevity and success this company continues to have throughout 8+ decades. The numbers show that this is a very successful company that has kept up with changes social changes and continues to reinvent itself with the advent of modern marketing and social media.
One thing that stood out for me while listening to this episode was the role social media plays for this Krispy Kream. The guest speaker mentioned that Krispy Kream executes their campaigns by doing day-to-day social postings. This method drives more people and engages fans. As I previously mentioned, Krispy Kream's strategy of merging with modern day "technology" and trends is the perfect recipe to global success.
My intake on this episode is to have an "adventurous" and "taking a risk" attitude for a company or business to achieve success. Having a knowledge of Krispy Kream's history and its success as a company throughout the last 8+ decades, says a lot about this company. To me it says that it embraces changes and it's a risk taker when it comes to finding new ways and strategies to continue a line of success.
One thing that stood out for me while listening to this episode was the role social media plays for this Krispy Kream. The guest speaker mentioned that Krispy Kream executes their campaigns by doing day-to-day social postings. This method drives more people and engages fans. As I previously mentioned, Krispy Kream's strategy of merging with modern day "technology" and trends is the perfect recipe to global success.
My intake on this episode is to have an "adventurous" and "taking a risk" attitude for a company or business to achieve success. Having a knowledge of Krispy Kream's history and its success as a company throughout the last 8+ decades, says a lot about this company. To me it says that it embraces changes and it's a risk taker when it comes to finding new ways and strategies to continue a line of success.
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