10 Ways to Repurpose ONE Single Piece of Content.

Online Marketing Made Easy Podcast: (Podcast 2)
10 Ways to Repurpose ONE Single Piece of Content.

What I Learned Today From This Episode. 

1- Repurposing your content should become part of your content creation process - so your ideal audience can consume it in a variety of ways. 

2- The Steps: 

          -1. Create an Original/Primary Piece of Content. (not it is not possible or a good idea for you alone to take this task... it'll take you away from your main focus, which is creating your primary piece. 

          -2. Transcribe your original content.  In this episode Amy Porterfield, gives us an example of her Podcast, the original piece of her podcast is audio recording and by having a transcribed piece this allows her audience to read it instead.  Some people prefer reading.  (In news media broadcast this makes me think of web scripts.  In news, as a reporter, after your story is aired, it is one's responsibility to publish your transcript so people can have access to it, print it, highlight it... and take the best part of it.)

         

          -3.  Show Notes... I'm assuming she's referring to specific notes about your original content and make format them for your audience so they can have a simpler understanding of your content.  Think of it as giving a tease of information about your original content. 

          -4. Take some snippets, tease info and use e-mail.  E-mail subscribers give them a tease of your content.  This will spread your content and attract more people to it. 

          -5.  Pull two paragraphs, stats, or something interesting about your transcript and create a graph of stats or something visual.  

         -6. Make a social media post of your snippets. 

         -7. Turn your audio clip into a video highlight (pick an interesting soundbite of your original content 15-20 sec SOT and turn it into a video highlight.) In newsmedia broadcast we call this a bump/tease SOT (sound on tape) 

          -8. Take the content you created and format it into an article... (this makes me think of a web script.) Have your article reviewed. 

         -9.  Make a freebie ... this sounds like a tease for your podcast. 

         -10. Use part of your content as a FAQ.