The Power of Social Media for Professional Services.

Social Pros Podcast: (Podcast 1)
The Power of Social Media for Professional Services.  (Aired Oct. 24, 2019)

What I learned today by listening to this episode of Social Pros: 

1- Understanding the personalties of social media (I think this becomes a true challenge for anyone who is in a generation gap.  Meaning Gen Xers and Baby Boomers and even some Millennials who are trying to compete younger generations.)  And embracing this technology to expand their business or brands on a local to global scale.

2- How to benefit from social media by turning it into revenue.  Also the impact of social media, it has allowed to create global relationships (market)

3- Communication techniques (the guest speaker talks about his book and the 19 chapters in his book that talk about communication techniques/the power of communication, therefore it is extremely important to keep that in mind.)
          - Show your human side.
          - Be transparent.
          - Create and share content your passionate about/memorable experiences.

4-  Capture your audience immediately, then move on to your formal introduction.  (As a news broadcast major, this makes me think of the strategies we use as reporters/producers.  We tend to think of two important things when telling a story and creating a show 1- Hook your audience by 2- WIIFM=What's In It For Me as an audience/why would/should I watch this if this is not relevant to me)